Our Businesses

Open and Direct Relaunches with Non-standard Home

November 2023

Prestige Insurance Holdings (PIHL) is delighted to relaunch the Open and Direct brand into the general insurance market with a direct non-standard home proposition for UK customers.  Following acquisition of Open and Direct in 2016 from Swinton Group, the brand has not traded however remained part of the estate of brands owned by the Prestige Group.

Led by a team of experienced insurance advisors, Open and Direct will offer non-standard home insurance to UK policyholders who have struggled to secure cover for non-standard property risks.  The product – Coverall - is designed especially for customers who have difficulty securing cover for their property and is underwritten by Prestige Underwriting who are long established specialists in the UK non-standard market.